Ever since we first met with the Appnin team, we knew we were set with a local business we could help, and a friendly face to match. Appnin Co has been a long time client, right from the stone ages of the Roboto name. We worked with Appnin Co to launch an Events booking system, conversion driven website and e-commerce clothing site. We wanted to keep a consistent brand, mod culture and UX throughout the 3 platforms and we reckon we hit it out the park.
We wanted to get the feeling of mod culture to resonate within every platform. We built a SSOT (read: marketing bible) to allow Paul to quickly generate marketing collateral with a set of pre-built assets. This meant that the team could consistently push content out through the 20 or so different social channels they focus on, yes you read that right - 20 or so social channels.
We used a range of retro photography with scooters, baggy trousers and Brighton pier to make something quintessentially British, and helped to usher in social platform tools such as buffer to ensure consistent content throughout, and also allow recycling of content when necessary.
We realised quite quickly that the biggest issue across the platforms was the time sink to keep everything updated. Who can manage to keep 3 blogs, 3 different companies and 20+ social platforms up to date? Nobody that’s who, so we decided to simplify the ticketing system with Ti.To and Gutenberg editor.
For a quick rundown of what the gutenberg editor is, there's an incredible interactive page from Wordpress here - but in short, it's the evolution of a WYSIWYG (what you see is what you get) editor and allows for ultra fast alterations on the site, as well as simpler, more declarative designs.
With Appnin’s recent acquisition of Tenacious DJ’s, we’re diving, arms swinging, into a new business venture. We’re currently working on building a high conversion website to target private DJ’s in the Nottingham area and teaming up with the marketing folks at We Are Marketable to make a real impact.